The
Making of the Mixomation Animation ID
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First,
I was provided with a logo design. |
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I
did a series of concepts and sent them out to the executive
producer for review. The image on the left is the one that
was approved and given the go ahead.
I
then hired sound maestro, Andrew
Scott, to compose a 5-second
self-looping musical piece. I wanted something catchy and
epic at the same time and Andrew delivered the goods.
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I
separated the logo into 3 different sections: MIX, O,
and
MATION and animated the O swelling
and shrinking to the beat of the music using the Animo software.
The MIX and MATION were
sheared sideways, squashing and stretching to keep a proper
relationship to the O animation. Once I
was happy with the movement I added a small yellow glow around
the
letters. See
movie (1mb)
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The
next step was to create the eye. For this, I
painted all the various elements in Photoshop:
the bottom of the eye (1), the iris (2), the
pupil (3), the eye hilite (4), the eye shade
(5), the pupil highlight (6), four levels of
veins (7-10) as well at the eyelid (11).
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All
levels were composited and animated in Animo using scaling, shearing
and transform nodes. See
movie (1mb) |
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Once
I was pleased with the animation of the eye and the logo, I
created 3 levels of gears in Photoshop: the bar, the small
wheel and the big wheel. I animated them in Animo using rotation
and transform nodes as well as opacity and blur filters
with increasing and decreasing
intensity.
The
goal
was to make everything feel and move in perfect harmony with the music. See
movie (1.3mb) |
Once
all the animation was completed, I painted a set of 9
backgrounds in Photoshop. These paintings were imported
in the Animo software and cross-disolved in perfect timing
with the music. See
movie (1mb)
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Combine
all these elements together and you get a swell looking animation
ID.
See
movie (3.3mb)
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Please visit the official Mixomation website.
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